Your Position In Google And How Much It's Worth
Google search results are incredibly important for your website's success. However, what are your chances of receiving traffic from your current position? According to a study done by OneUp, for every 1,000 times a keyword is searched for, 48% of clicks go those sites on the first page, 36% to the second page, and 12% to the third page. The remaining 4% click on the rest of the pages combined.
Those statistics are sobering to say the least. In essence, if your website does not rank on the first two pages, you are missing out on 84% of the potential traffic. If you're outside the first three pages, that number jumps to 96%.
However, where you are on each page is important as well. A study by Enquiro reveals that the lower the result, the less visibility (and therefore clicks) it receives. Positions 1-3 on any page receive 100% visibility, whereas position 10 receives only 20%.
Therefore, it may be worth more to remain at the top of page two (position 11) than on the bottom of page one (position 10).
A study done by SEO-Scientist revealed that Position 1 actually received over 50% of all clicks, whereas Position 2 received 21%, and Position 3 received 15%. Postition 10 received less than 1% of all clicks.
So what can we infer from this? Obviously, if you cannot rank on the top two pages of Google it's not worth trying for. Secondly, that the top three positions on page 2 of Google may provide more traffic than the lower positions on page one.
What if you use paid advertisting, such as Google Adwords? Studies have shown that 65% of users ignore these and go straight for the non-paid (organic) listings.
So the lessons we've learned are this: pick keywords with low competition and a resonable number of monthly searches. Don't chase the highly competitve terms unless you're ready for a long, long, long hard fight.
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