On Page Optimization - The Key Ingredients
In order to rank well with the search engines, your webpages must be optimized around those keywords. This is known as on-page optimization. Here are the main factors you should consider when optimizing your websites:
Proper structure of URL. Be sure to include the targeted keyword in the URL. For example, "www.yourwebsite.com/your-keyword-here." Make sure to separate your keywords with a dash rather than an underscore, as search engines do not recognise underscores as a separator.
Prominence of keywords. Your keyword should be used in the h1 header tags, title and description tags. It should - where possible- be used at the beginning of any text block; the search engines generally assign more weighting to this location.
Inclusion of synonyms. Search engines realize that a well written article will use a variety of semantically related terms. To get a better idea of what those terms may be, consult a thesaurus or the visual search engine Quintura.
Improve proximity of keywords. When possible, you should include your keywords together. However, if the keywords sound awkward -e.g. it isn't read well by a living, breathing human- you should still try to keep the keywords close to each other. For example, if your keyword is "digital country music" you can alter the text into a phrase like "country music for digital downloads."
Use your keywords often... but not too often. As a hard and fast rule, the keywords should appear every hundred words or so. Concise writing can help you in this endeavor; rather than using titles such as "Country Music Downloads On The Internet" you can improve your keyword density with the title "Country Music Downloads."
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