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ABOUT THE AUTHORS

Write Mind Blowing Sales Letters

To learn how to write a great sales letter, visit the Michel Fortin blog (http://www.michelfortin.com/), and click on some of the products he markets (Michel Fortin has sold more products than anyone on the web, and his copywriting skills are legendary... seriously.)

I strongly suggest reading Ultimate Sales Letters by Dan Kennedy, the legendary copywriter. If you can’t stand the idea of creating them, check out Yanik Silver’s Instant Sales Letters (http://www.instantsalesletters.com/), where you just fill in the blanks- you can have a sales letter up and running within five minutes. I’ve used several of them in the past, and they convert visitors to buyers really well for niches targeting business people. However, if you target other markets that don’t include business owners or professionals, they tend to convert poorly.

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