Autoresponders allow you to stay in contact with your prospects long after their initial visit. You can offer them something of value (such as a free report) in exchange for their email address. Note I said "value." Your free offer introduces you to your prospect and will set the tone for your ongoing relationship... make sure it's a pleasant introduction.
Visit Aweber (www.aweber.com) to set up an opt-in form. Here's an example of our autoresponder on this site. Enter your information to see how it works and get some ideas for your autoresponder!
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